Video Marketing Strategy to Drive Leads and Revenue
Video is a top medium for spreading brand awareness and increasing leads, which is why 87% of marketers using video say it’s increased sales. Still, traditional video marketing can be challenging to fund and time-consuming, but it doesn’t have to be that way. You can flip the script. You can create a straightforward and affordable […]
Code Review Best Practices: Increase Code Quality With Video
Most developers see the value in a code review. Developers can identify bugs before they become a bigger problem and ultimately improve each line of code. But if your team lets out a collective groan when they hear the words “code review,” they aren’t alone. Software consultant Jacob Beningo comically paints what most developers feel […]
21 Remote Work Tools to Boost Your Team’s WFH Experience
Remote workers often juggle countless emails, unread Slack messages, virtual meetings, and unplanned video calls to get through a workday. This chaotic environment can lead to miscommunication and decreased productivity. There’s a better way. Imagine a streamlined digital workspace where your team can effortlessly communicate, collaborate, and stay on top of tasks—all without the app […]
5 Video Presentation Techniques for Maximum Impact
Traditional slideshows can be a snooze-fest. You know, the kind where the people read aloud the text on the slides verbatim while you’re also reading the same text yourself. The flood of information and monotonous narration don’t help their case either. How will you transform your lackluster, one-way presentations into captivating experiences that leave a […]
How to Create Effective Explainer Videos with 13 Examples
If you’re wondering why brands use explainer videos, imagine this. On a busy workday, your boss asks you to find a project management tool for your company. After a quick Google search, you see a couple of leading software solutions and head to their sites for more information. The first one has a long homepage […]
12 Sales Tools for Building Lasting Customer Relationships
Sales tools may seem like a luxury only large businesses can afford. However, many of these tools are affordably priced, yet packed with valuable features for managing leads, automating workflows, and gathering sales pipeline insights. Other features help you personalize digital conversations with prospects. Everyone’s experienced sales pitches that remind you of the old Billy […]
6 Ways to Master Team Collaboration in Today’s Workplace
Collaboration is a challenge for every kind of team, whether it’s for on-site, remote, or dispersed work. Your team will often face tight deadlines, meeting fatigue, and scheduling obstacles while completing a project together. But what does collaboration look like day to day? Typically, it looks like teams doing what they need to do to […]
Key Corporate Communications Tactics for Better Engagement
Corporate communications is about more than just marketing. Externally, it’s about solidifying your brand’s reputation, resolving PR issues, maintaining consistency and clarity throughout messaging, and more. Internal communication includes how you communicate with your team members, provide company updates, and deliver product and skills training. With so many different contexts to consider and balance together, […]
Turn Sales Presentations Into Moneymakers: Examples and Tips
In a perfect world, every sales presentation you give provides immediate value and closes deals fast. In reality, it’s not always that easy. Prospects are too busy to meet. They might not see the product value right away. Your presentation may not fully demonstrate how your product solves their precise pain point. Or, they simply […]
How to Create a New Hire Orientation Program That Fosters Employee Success
The first day of work isn’t just a chance for new team members to make a first impression. It’s a chance for your company to make one, too. Orientation goes a long way toward fostering a sense of belonging and reducing employee turnover. Gallup found that an effective employee onboarding process leads to workers who […]
How to Send a Video Through Email: Say Goodbye to File Size Limits
Some messaging is just better in video form. But when you need to do inbound sales outreach or send an email update to your team, how do you include a video without waiting ages for your attachment to process or sacrificing video quality? Thankfully, you can send a video through email while preserving the content […]
Ultimate Guide to Cross-Functional Collaboration: Myths, Tips, and Benefits
Different departments, objectives, and skill sets all converge when you form cross-functional teams. These teams can often accomplish large-scale projects and move the needle further than the single departments or individuals within them. Cross-functional collaboration isn’t all sunshine and roses, however. Conflicting priorities, missed deadlines, miscommunication, and even lack of trust can hinder your progress. […]
6 Product Marketing Video Tips with Examples for Busy Marketers
Video has become a critical medium for product marketing assets. Video gives you the power to show your audience what your product does in action. It’s a great way to demonstrate to potential customers exactly how your product works, what it looks like when they dive in, and how they can experience its value from […]
Top 10 Video Creation Platforms to Boost Engagement
Video is a key way to communicate with clients and coworkers. But 33% of marketers don’t have time or resources to implement a video strategy, which can become a barrier to success. With the right video creation platform, you can create high-quality videos without a specialized production team. Many of these platforms also save you […]
6 AI-Powered Marketing Video Software Solutions for Smarter Campaigns
Video plays an increasingly important role in the marketing campaigns of today’s brands. Whether you’re going viral on social media platforms like TikTok, running cold outreach campaigns, or building interactive and engaging landing pages, the right marketing video software solution is essential to produce professional, high-quality videos that attract and convert at scale. Let’s dive […]