Author

Blake Thorne

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Blake Thorne is a Product Marketing Manager. Before joining Atlassian, he was the first marketing hire at two early-stage startups. He formerly worked as a journalist.


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How to write a good status update

This is a guest post from Baron Schwartz, Founder and CEO at VividCortex. I’ve seen my share of terrible status updates. As Founder and CEO of a SaaS platform for database performance management, VividCortex, I know the power of a great status update to build or destroy trust. Unfortunately, I see more bad status updates […]


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We read 100 data breach notifications to make this guide (which we hope you’ll never need)

Nothing fills out the “worst-case scenario” column quite like a data breach. For the countless teams out there who work hard to protect their customers’ data, the idea of compromising that trust is a nightmare. Data breaches are on a lot of minds lately with the 2017 Equifax data breach, which exposed personal data from […]


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Why smart sales and marketing teams celebrate uptime

Past performance is not indicative of future results. You’ve probably heard this phrase. It’s a slice of legal disclaimer jargon that wiggled it’s way into our culture. Anyone who’s heard a bank commercial knows it. It’s gone from tiny lawyer print to bona fide figure of speech. It’s good advice, though. And it’s advice people […]


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A guide to introducing Statuspage to your customers (with a template)

People need to know where to go or what to look for in case problems arise. In the physical world, things like first aid kits and fire exits give us a sense of assurance that somebody was paying attention and dotting the i’s and crossing the t’s. So why should an app or website be […]


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Statuspage tips & tricks: Monitor Statuspage traffic with Google Analytics

It’s easy to wonder if anyone knows your status page is even out there. When things are going well, the page you use for posting incident communication is obviously pretty quiet.[cta] You might wonder, are people aware of my page? Do people on my team check it? Are any of my customers actually getting any […]