Use Cases – Product Management
How to Create Compelling Product Videos + 9 Examples
You’re brainstorming with your marketing team and trying to find a way to create an engaging product video, but budget constraints and a lack of video production expertise are holding you back from harnessing its full potential. Sound familiar? Despite strong ROI and benefits, 20% of marketers don’t use video because production is too expensive. […]
7 Tips for Impactful Product Launch Videos + 15 Examples
Ready to launch a new product? Creating and promoting a product launch video can mean the difference between a successful launch and a flop. Videos increase traffic, engagement, and lead generation, and are shown to convince 82% of customers to purchase. This makes video a powerful marketing strategy to improve product awareness. Creating a product […]
Top 11 Product Management Tools for High-Performance Teams
As a product manager, your role covers a lot of ground. You have to create and maintain the product roadmap, communicate and collaborate with members of the product and go-to-market teams, and keep an eye on how customers are using your product, among other things. To do all of this well, you need a solid […]
Staying in Sync with Async: Agile Processes for Distributed Teams — Webinar Recap
On Wednesday, June 30th, Loom’s Anique Drumright, VP of Product, Britt Layton, Design Manager, and Justin “Vegetables” Reidy, Group PM for the Platform and Integrate teams, got together to discuss how they rely on asynchronous communication to supercharge their workflows and build culture across distributed teams.