Use Cases – Marketing
Personalized Video Marketing Strategies: Tips & Examples
Think about your favorite small business—maybe it’s a local coffee shop that knows your order before you ask or a boutique where the staff remembers your name. These personal touches make you feel valued, like more than just another customer. With personalized video marketing, your clients experience the same warm feeling. Learn how adding personalized […]
Video in Email Marketing: Best Practices and Creative Ideas
Imagine it’s the 1980s, and you’re a record store owner trying to promote your new collection of vinyl records. You could post hundreds of flyers, hoping someone stops to read them, or you could host a listening party, letting the music speak for itself. The party wins every time because it’s engaging, memorable, and personal. […]
How to Build a B2B Video Marketing Strategy [With Examples]
Imagine introducing your complex B2B product—like a cloud-based CRM for multiple teams or a cybersecurity tool for managing global vulnerabilities—using only words. Chances are, you’ll leave out key product details or simply be unable to cover it all. It’s difficult to explain the full breadth of a product without complimentary visuals. This is where video […]
Top 14 AI Marketing Tools in 2025
It’s late Tuesday evening, and most of your marketing team is still hunched over their laptops. Everyone’s desperately trying to pull together last-minute analytics and put the final touches on tomorrow’s big presentation. Sound familiar? If your marketing team is constantly bouncing between campaign optimization and publishing outreach content without a moment to breathe, know […]
Small-Business Video Marketing: 9 Affordable Ideas
Your goal is to paint a vivid picture of your product to captivate potential customers—but the process feels too complex or out of budget. How do you bring your product to life without overspending? After all, 83% of people want brands to use more video in their communications—but video can get pricey. The good news: […]
12 Benefits of Video Marketing for Your Business in 2025
Close your eyes and think of the most memorable thing you saw online this week. It doesn’t need to be clever or insightful—just the first thing that pops into your head. If you’re like most people, it’s a video. People recall a staggering 95% of messages delivered via video. It’s the clear winner if you […]
Top 6 Video Marketing Solutions
You’re on Facebook or LinkedIn, scrolling through video after video. Some catch your attention, some warrant an exaggerated eye roll, and some are “meh.” But your biggest takeaway is that you have to catch up because it must be working, or businesses wouldn’t keep posting videos. There’s no denying that videos have an impact. So […]
Top 10 Video Marketing Trends for 2025 and Beyond
It’s 2025: You’re juggling a flood of Slack messages, tracking analytics across platforms, monitoring customer sentiment, and taking it all in before making a call on how to pitch your brand with video. Your audience is scrolling fast, skipping anything that doesn’t instantly pull them in. How do you get them to stop, watch, and […]
How to Use Account Based Marketing to Win High-Value Deals
Account-based marketing (ABM) allows you to focus your sales and marketing efforts on a small number of high-value prospects and boost your ROI. This leads to increased business growth, with 74% of account-based marketing programs reporting revenue growth, according to a 2023 benchmark study by Momentum ITSMA. Learn how you can use account-based marketing strategies […]
Video Marketing Strategy to Drive Leads and Revenue
Video is a top medium for spreading brand awareness and increasing leads, which is why 87% of marketers using video say it’s increased sales. Still, traditional video marketing can be challenging to fund and time-consuming, but it doesn’t have to be that way. You can flip the script. You can create a straightforward and affordable […]
6 Product Marketing Video Tips with Examples for Busy Marketers
Video has become a critical medium for product marketing assets. Video gives you the power to show your audience what your product does in action. It’s a great way to demonstrate to potential customers exactly how your product works, what it looks like when they dive in, and how they can experience its value from […]
6 AI-Powered Marketing Video Software Solutions for Smarter Campaigns
Video plays an increasingly important role in the marketing campaigns of today’s brands. Whether you’re going viral on social media platforms like TikTok, running cold outreach campaigns, or building interactive and engaging landing pages, the right marketing video software solution is essential to produce professional, high-quality videos that attract and convert at scale. Let’s dive […]
10 Video Marketing Tools Busy Marketers Can’t Live Without
Video is a powerful marketing tool, often untapped due to its learning curve or potentially high costs. Wyzowl found that one-third of marketers who don’t currently use video point to a lack of time as their biggest challenge, while 20% say it’s too expensive. The good news is there are a wealth of video tools […]
11 Video Marketing Platforms for Small and Midsize Business Teams
Video marketing platforms are essential for a powerful marketing strategy. But, not all tools are created equally. Your team needs to create effective, high-quality marketing content efficiently and share it anywhere. When paired with useful analytics, features that streamline production, and elements that best convey your brand’s story, the right video marketing tool can take […]
How to Use Video Messaging For Internal Communications
As Loom’s VP of Marketing, I rely on video messages to inspire a growing Marketing team and drive the execution of goals –– all while working from the other side of the world. Loom provides the extra agility and clarity required to successfully execute campaigns, deliver creative feedback, manage a blog, and keep the entire […]