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12 Benefits of Video Marketing for Your Business in 2025
Close your eyes and think of the most memorable thing you saw online this week. It doesn’t need to be clever or insightful—just the first thing that pops into your head. If you’re like most people, it’s a video. People recall a staggering 95% of messages delivered via video. It’s the clear winner if you […]
Top 10 Video Marketing Trends for 2025 and Beyond
It’s 2025: You’re juggling a flood of Slack messages, tracking analytics across platforms, monitoring customer sentiment, and taking it all in before making a call on how to pitch your brand with video. Your audience is scrolling fast, skipping anything that doesn’t instantly pull them in. How do you get them to stop, watch, and […]
Lithium: elevating ETL with ephemeral and self-hosted pipelines
At Atlassian, there are many situations we need to move large amounts of data between different systems – validating and transforming them in-flight. What is unique about Atlassian’s use cases is that several require data pipelines to be entirely provisioned at run time. Normally, we’d consider frameworks such as Apache Flink to move and transform […]
How to Craft a Follow-Up Email After No Response
You wrap up a promising meeting with a potential client, feeling optimistic and excited to close the deal. But the days pass by, and you have yet to receive any response. You wonder if they’ve forgotten about your conversation. Are they still thinking about your proposal? Did they find the information about your product helpful? […]
How to Introduce Yourself in an Email: Tips and Examples
You know the adage: You never get a second chance to make a first impression. That’s all fine and good if you’re introducing yourself in person. Dress nicely, use good posture, speak confidently—we’re all aware of those tips. But what if you have to make your first impression via email? How on earth do you […]
10 Types of Sales Enablement Content and How to Create Them
Your sales reps are reaching out to new leads only to find they’re already familiar with your product—making the usual cold-calling script not working. Meanwhile, your marketing team’s latest campaign is sending a flood of mixed-quality leads in your direction. What’s a sales rep to do? For starters, you can build out a deep library […]
How to Write an SOP: The Ultimate Step-by-Step Guide
It’s your company’s busiest time of the year, and deadlines are piling up. Every department is hustling to get things done, but without a defined Standard Operating Procedure (SOP), you struggle to keep all your teams aligned. Marketing is using one approach, sales is doing something else, and operations is entirely out of sync. The […]
5 Tips for Creating a Dynamic Intranet for Your Org
Centralizing communications at your org just got easier
How to Prepare for a Meeting: A Complete Guide
Nervous about planning your first big meeting? It makes sense. Professionals cite meetings as the main barrier to productivity, lamenting that meetings are usually ineffective and over-scheduled. Despite near-universal meeting fatigue, they remain a fact of life. Meetings have a bad reputation because they’re often poorly planned or badly run, but they don’t all need […]
Webinar: Supercharge development with Bitbucket & Atlassian Cloud
We have a webinar on December 5th, 2024 where we’ll talk about some of the exciting new things we have coming up in Bitbucket Cloud and walk through a use case on connecting Jira, Bitbucket and Compass to set up a DevSecOps workflow. Who should attend: We’ll cover: We’ll also share some resources to help […]
The subtle science of storytelling at work
You might not be sitting around a campfire, but you can still use stories to connect and inspire in the office.
Partner Preview: App editions are coming to Marketplace
We’re excited to officially launch App Editions for Marketplace! We know Marketplace Partners employ a variety of business strategies to tailor app offerings to the market, including estimating the size of the demand and then deciding where to invest in features and services. With App Editions, partners now have a new tool in their strategy […]
Expanding Custom Merge Checks to the Workspace and Project level
Last year, Bitbucket Cloud introduced custom merge checks. This advanced feature allowed users to go beyond Bitbucket’s built-in branch restrictions and create customized merge criteria for pull requests. Now, we’re expanding this feature to better support large organizations with many repositories. As organizations scale, manually configuring checks at the repository level becomes tedious and prone to inconsistency. To address […]
Best creative project management software to boost collaboration
Having the right tools to allocate resources, track progress, and improve teamwork can make all the difference when managing complex projects. Creative project management software streamlines your workflows, improves collaboration, and maximizes productivity for creative teams. From simplifying feedback cycles to ensuring deadlines are met, project management software for creatives empowers teams to deliver their […]
AI Collaboration Report: “Using” AI is not enough – here’s what your organization is missing
Stop “using” AI. Start collaborating with it. Our latest research from Atlassian’s Teamwork Lab shows that when it comes to getting the most out of working with AI, mindset matters far more than adoption – and is key to maturity. Our data reveals two primary groups of people who engage with AI at work: one […]