Pledge 1%: a new model for corporate philanthropy

Back when Atlassian was a very small company, we made a pledge to divert 1% of equity, 1% of product, 1% of profit, and 1% of employee time to charitable causes–a corporate philanthropy model pioneered by Salesforce. We made that pledge publicly so our customers and staff would hold us accountable. And it worked. Twelve years later, we have helped over 250,000 children in the developing world get an education they wouldn’t otherwise have had access to through a partnership with the Room to Read foundation.