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Author

Lisa Raphael

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“Pretty much everything to do with words,” is how Lisa sums up her work as the head of branding studio Relatable Content. With a background in traditional media and entertainment, including ghostwriting for very famous people, she gets to write her own words now – and those that help underrepresented founders build their own businesses and brands.


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Everything you learned in school and forgot – all in one printable

Consider the wisdom you might share with your 16-year-old self: there are other fish and a much larger sea, that outfit is not all that, and you will actually use what you’re learning in school out in the real world. If your index cards on PEMDAS and affect vs. effect are buried in a box […]

brand naming principles

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The art and the science of brand naming

Naming is a pivotal chapter in your brand story. Here are our best practices for naming, and how Atlassian does it.

gamification at work

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Why gamifying work works (and how to do it right)

Fresh ways to turn your workplace woes into longer-term wins.