Gigi is a freelance content strategist and copywriter with a special love for all things tech. With 15+ years in the industry, she’s covered everything from data science and machine learning to alert fatigue and empathy in marketing. When she’s not writing, strategizing, or structuring content around the web, you’ll find her exploring Europe with her partner and her pint-sized pooch and writing novels based on the true stories of little-known female pirates and con artists.