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Everything you need to know about creating buyer personas
Buyer personas are a powerful tool that helps teams build shared empathy for their buyers. While many put “buyer persona” into the category of cringe-worthy business jargon, without them you’d be building products and campaigns for a big faceless box of generalizations and personal biases. Personas help marketers, product developers and CMOs put a face […]
Be the change: helping the homeless through partnerships and volunteering in San Francisco
This week we’re dedicating the Atlassian Blog to stories about teams coming together to change the world for the better. You’ll hear stories from Atlassian employees, partners, and customers, all reaffirming that giving back to your community is both the smart and the right thing to do. Everyone wins. The San Francisco homeless population is […]
How advertising agencies use Jira for business development
People at Helios Interactive realized Jira could be used for all sorts of different use cases throughout the agency. The more Jira spread, the more teams wanted to use it. Now, after just two years, nearly the entire agency uses Jira for projects that range from business development to invoice tracking, and it has become a critical part of their business. For business development, Helios uses Jira to track the entire client pipeline, from the first meeting to the last. Ben McChesney, Managing Partner and CTO, started it all by using Jira to manage development projects. We asked Ben to talk about how Helios uses Jira for business development.
Inside Atlassian: how we use Jira Core for HR Project Management
The HR team at Atlassian was using excel and email to manage their projects. That is, until the bright-eyed Jira Core team approached ’em with a proposition: Implement Jira Core for them to manage their HR projects if they told us everything about the experience. Boom! We had ourselves a deal. And it was good one, because HR use cases typically involve onboarding and recruiting… but HR teams do so much more than that. Read on to learn about the results of the proposition, how the Atlassian HR team now uses Jira Core for HR project management to be more organized and in the know for all tasks, requests, and statuses.
Agile marketing: fad or future of marketing?
Can agile methodologies used to deliver products really help marketers in delivering campaigns? We think the answer is yes. In today’s world of constant customer feedback, marketers must be able to adjust their plans based on what’s trending in digital and social media. And with that, they need a better way to manage their marketing projects. That is why many are looking at agile marketing and methods such as scrum and kanban, to help.