Author

Jeong Lee

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Jeong Lee works in Marketing at Loom.


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7 Tips for Impactful Product Launch Videos + 15 Examples

Ready to launch a new product? Creating and promoting a product launch video can mean the difference between a successful launch and a flop. Videos increase traffic, engagement, and lead generation, and are shown to convince 82% of customers to purchase. This makes video a powerful marketing strategy to improve product awareness. Creating a product […]


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12 Video Creation Tools for Collaboration, Sales, and Marketing Mastery

Whether your team is crafting a video to communicate internally, collaborate, improve the sales funnel, or build marketing campaigns, they need a video creation tool to do the job. Choosing the right platform means considering factors like user-friendliness, video quality, hosting options, and more. You’ll need a unique blend of features for recording, collaborating, editing, […]


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7 Tips for a Memorable Pitch Deck That Gets Startups Funded

You’ve founded a new startup, and it’s time to secure some funding. You know that a pitch deck is a necessary tool for communicating your startup’s value to investors, but you’ve also heard that most founders’ pitch decks are notoriously bad. What can you do to stand out among the hundreds of startup owners pitching […]


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5 Essential Characteristics of an Interactive Product Demo with Examples

It’s an uphill battle capturing your user’s attention when they’re one click away from Netflix, TikTok, memes, and unread emails. If you don’t go above and beyond with your product demos, you probably won’t win their interest.  Traditional product demos that merely narrate product specifications often fail to engage potential customers.  This undermines your marketing […]


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Your Guide to the Ultimate Remote Pair Programming Tool

Writing code is hard. Figuring out how to fix your code when you’re stuck can be even harder if you’re working solo.  That’s where pair programming comes in. Traditionally done in person, this collaborative approach involves engineers pairing up to write or debug code.  The rise in remote work brought us a new approach: remote […]